It’s still all about getting found in this game!
The very first edition of this book was published in 2010, and a great deal has changed in the world of search since then. SEO has evolved from being an acronym that must be repeated on a regular basis.
explained the meaning of a phrase that underpins many of the actions of any website owner.
The nature of search has also altered during this period. For starters, it has become the de facto standard.
We use the internet as a de facto means of transportation. It has also grown older and become more divided. Google continues to dominate the web in terms of search, but search is becoming more diverse.
has branched over multiple search verticals, including video and mobile, to mention just a couple of the most significant.
YouTube is the second most popular search engine on the internet, following Google. Google is a search engine that
succeeded to establish itself as the leading player in mobile search and the delivery of search results across mobile devices.
Nowadays, getting found in search does not necessarily mean being found in traditional, desktop-based search.
not only being found in searches, but also being found on the go through mobile devices and tablets,
found in applications when those who use them least expect to be found, and being found in apps when those who use them least expect to be found
on search, in search phrases that still describe your business but that you may not have included in your search results
a concept that has been considered
The slogan “the more things change, the more they stay the same” is used in very few other marketing endeavors.
When it comes to search, the phrase “more they remain the same” has as much meaning as it does in life.
Since the release of SEO Help v1.0, which received widespread acclaim, there have been numerous updates.
Search has evolved from being an activity that was incorporated into a company’s marketing toolkit to one that is now considered a marketing tactic.
From being an afterthought to becoming one who is directly accountable for the success of a business In
uncomplicated language Search is a form of marketing. If your company cannot be located on the internet, it is doomed.
We are unable to conduct business.
It has truly become that straightforward.
This also raises the question of what you should do in this situation. SEO Help from the beginning
the concept was simple: it offered you 20 search engine optimization steps to follow It did not work.
explain why you were forced to take them, nor how they affected search engine technology, which could have assisted your website in rising in the rankings. That seemed to me to be one of those things.
things are interesting to know, but are not required. I still believe it. Search, on the other hand, has become fragmented.
I’m reaching the point where I could easily offer you 40 – 60, or even 100 steps to take, without hesitation.
perhaps not even sufficiently cover the subject matter this time around.
I haven’t done so.
I have kept the book to 20 steps, even if some of them are fresh and practically entirely different.
completely.
I’ve taken into consideration the fact that technical SEO is becoming increasingly obsolete.
The importance of website mechanics and non-technical SEO has increased significantly in recent years. I have taken into account the launch of Semantic Search, which will play an important role in the future.
Search plays a critical part in the evolution of the internet’s search capabilities. And I’ve taken into consideration the fact that search is now primarily about interrupt marketing strategies. It isn’t just about money.
Getting your website to rank higher for certain search terms is no longer possible due to changes in search engine algorithms.
The notion that you could simply outrank your competitors and gain more business has undergone a significant transformation in recent years.
Being #1 on the first page of Google makes less sense now than it ever has since “the internet is everywhere.”
The “first page of Google” has splintered and morphed to the point where it is no longer recognizable as such.
Every user who uses a search engine to hunt for something through their gadget will have a unique experience.
While being “first on the first page of Google” is still significant, the concept of being “first on the first page of Bing” is becoming increasingly popular.
The meaning of the word “first,” or more specifically, the value of it, has altered almost as dramatically as the first page of a book.
Google is a search engine in and of itself. What matters today is the number of conversions from web visitors to paying consumers.
also having your products or services discovered at precisely the correct time, when persons seeking them are most motivated to taking action.
The following are 20 new phases I’ve created with these two considerations in mind: I have not done so.
I’ve stated why, but I’ve also provided specifics on what I’m talking about.
If you follow them, you will notice a couple of things taking place: first and foremost, your website
The position will rise in the rankings. That is an unavoidable fact. However, the second point is more significant in terms of
You will boost the number of visitors to your website, which is what I am attempting to achieve.
These will be visitors who are actively looking for you and who will find you through the search engine results.
It’s still all about getting found in this game!
The very first edition of this book was published in 2010, and a great deal has changed in the world of search since then. SEO has evolved from an acronym that needs to be explained on a regular basis to a word that underpins many of the actions carried out by every webmaster.
The nature of search has also altered during this period. As a starting point, it has established itself as the de facto method by which we surf the internet. It has also grown older and become more divided. Even though Google continues to be the dominant search engine on the web, search has become fragmented over a number of significant search verticals, like video and mobile, to mention a few examples.
YouTube is the second most popular search engine on the internet, following Google. Google has succeeded to establish itself as the dominating player in mobile search and the delivery of search results across mobile devices.
In today’s world of search, being found means being found not only in traditional, desktop-based searches, but also being found on the go through mobile devices and tablets, being found in apps when those who use them least expect to find you, and being found on search, in search queries that still reflect your business but that you may have never considered.
Only in search marketing does the adage “the more things change, the more they stay the same” have as much meaning as it does in other types of marketing operations, such as advertising.
The intervening years since the publication of SEO Help v1.0, which received widespread acclaim, have seen search evolve from being a marketing activity that was added to a company’s marketing toolset as an afterthought to becoming one that is directly responsible for the success of a company. In layman’s terms, search is a form of marketing. If your company cannot be located on the internet, it will be unable to conduct business.
It has truly become that straightforward.
This also raises the question of what you should do in this situation. The original SEO Help was based on a straightforward premise: it provided you with 20 search engine optimization tips. You were given no explanation as to why you were required to take them, or how they would affect search engine technology in order to assist your website rise in rankings. That seemed to me to be one of those things.
things are interesting to know, but are not required. I still believe it. Search, on the other hand, has splintered to such a degree that I could easily give you 40 – 60, or even 100 steps to do this time around and not even cover the subject sufficiently.
I haven’t done so.
I have maintained the 20-step format for this book, however nearly all of the steps are new to this edition.
I’ve taken into consideration the fact that technical SEO has become increasingly integrated into website mechanics, while non-technical SEO has gained significantly in importance. I’ve taken into account the launch of Semantic Search, which will play a significant part in the evolution of search across the web in the future. And I’ve taken into consideration the fact that search is now primarily about interrupt marketing strategies. Getting your website to rank better for specific search terms is no longer sufficient since the notion that you can simply outrank your competitors and generate more business has undergone a fundamental transformation.
In this day and age, being the first result on Google’s first page makes less and less sense because the first page of Google has splintered and evolved to the point where it is virtually different for every individual that uses the search engine, looking for something, and does so through their device.
So while being first on Google’s first page is still significant, the concept of being first, or rather the value of being first, has altered almost as dramatically as the first page of Google itself in recent years. In today’s world, conversions from internet visitors to customers are everything, as is being discovered at precisely the correct time when those searching for your products or services are most dedicated to taking action on your behalf.
The following are 20 new phases I’ve created with these two considerations in mind: I have not stated why, but I have, as is always the case, provided specifics on what I am talking about.
If you follow them, you will notice a couple of things taking place: First and foremost, your website’s search engine ranking will improve. That is an unavoidable fact. But, second, and maybe more importantly in terms of what I am attempting to accomplish, you will boost the number of visitors to your website, which will benefit me. These will be visitors who are actively looking for you and who will find you through the search engine results.
These visitors, the ones who are truly interested in learning more about what your online business does, are also the ones who are most likely to want to conduct business with you in the first place. It is these things you require the most, and it is these that I will assist you in obtaining.
In the foreword to the first version of this book, I speculated, maybe naively, that search engine optimization (SEO) might be on its way out. I wasn’t completely off the mark. SEO as a practice that tries to manipulate Google search results has, for the most part, died off. Websites of low quality that appeared in the search results without merit have also been removed from the search results pages. In many ways, the SEO philosophy of 2010 has long since passed away from the scene. However, SEO, which is defined as search engine optimization that helps your website get indexed better, faster, and more easily found, is not going away anytime soon.
The underlying complexity of search technology, as well as the point at which it meets website building technology and even browser technology, is the reason behind this.
These are complications that do not bother you, on the other hand. That being said, in the bright new world of semantic search and mobile marketing, you now have a practical 20-step approach that will assist your company in doing more business, attracting new clients and making more money.
Make use of it. Win.
These are the fundamentals.
In order to provide you with the greatest possible assistance with the optimization of your website, I have made the following two assumptions: 1. That you are in possession of a Google Account. If you’re not sure why, have a look at the first chapter, which explains everything. 2. That you are already aware of Google Analytics and have it installed on your website, if applicable.
If you do not already have a Google Account, you may create one by visiting: http://accounts.google.com and entering your email address. When you set up your account, make sure it represents your own name or the brand name of your company, and make sure that you have both a Gmail address and a Google+ profile; we’ll go over how to utilize these a little later in the book.
To create a Google Analytics account, go to: http://www.google.com/analytics/ and follow the instructions. and register for one of them. It is preferable if you already have a Gmail address, as this will serve as your login credentials for all of Google’s services.
It’s amusing that a book should require a user guide in order to be used properly. SEO Help has been designed in such a way that each chapter, while part of a development, is mostly independent of the others.
As a result, you might begin at the end of the chapter and work your way forward, though I would not recommend this method personally. You are welcome to read any chapter that you believe may be of assistance to you right now.
Alternatively, you might follow the typical approach and simply begin with chapter one and work your way through to chapter twenty.
You must, however, ensure that you complete the Action Checklist at the end of each chapter on a consistent basis.
Whatever you decide to accomplish, it will be successful. This is a book that is entirely focused on practical applications. Each chapter is a step that will provide you with an understanding of what you need to do in order to get your website to rank higher but, more importantly, to help your website be found, receive more traffic, and attract more clients to your business.